Growth marketing and UX research expert with 18+ years of experience across fintech, real estate, and SaaS. Founder of SizemApp, a viral product that became the largest anthropometric database in the lingerie industry, reaching 150,000+ users. Recognized among the 50 most influential women in IT in Croatia, she advocates for customer-centric design, usability, and inclusive entrepreneurship, and actively supports Lyme disease awareness and patient advocacy alongside mentoring young women founders.