Grapes of change – Impact Hub Zagreb

Transforming the European wine industry through gender equality and violence prevention

A bold European initiative empowering women and men across the wine industry to challenge gender-based violence and workplace discrimination

Cultivating Equality

At its core, the project aims to eradicate violence and promote gender equality through awareness-raising initiatives, evidence-based policy implementation, and targeted training programs implemented across eight European countries.

The project’s flagship innovation is the development of an Observatory for monitoring gender-based violence in the wine sector. This data-driven platform will systematically collect and analyze cases, patterns, and impacts of violence and discrimination while ensuring strict compliance with privacy regulations.

Complementing this monitoring system, the project will deliver digital tools to raise awareness and educate on gender equality topics, including serious games and gamification elements. Training programs will target both individual empowerment and organizational capacity building, strengthening the capacities of company managers and sector trainers to apply new tools and policies effectively.

A transnational and inter-institutional approach targeting individual and workplace-level challenges

The initiative’s strength lies in its transnational and inter-institutional approach, bringing together fourteen organisations representing universities and research institutions, business support organizations, women’s advocacy groups, agricultural confederations. This collaborative network spanning Italy, France, Spain, Germany, Austria, Greece, Hungary, and Poland will create strategies that address both individual and workplace-level challenges.

Equal opportunities for women in the wine sector

Grapes of Change will unravel the connection between gender-based violence, working conditions, and corporate culture in the wine sector, within the context of gender equality.

Extending beyond immediate violence prevention, it will foster inclusive workplace cultures, reducing the gender gap in the wine sector, and will challenge entrenched stereotypes while attracting new talent to the industry and promoting economic equality.

Grapes of Change, an inspiration for young women to pursue careers in the wine industry under conditions of safety and respect.

A change beyond the wine sector

The project’s legacy framework ensures sustainability beyond its 36-month duration, establishing lasting networks between support services and industry organizations while creating replicable models for other European sectors facing similar challenges. “Grapes of Change” represents a transformative opportunity to create safer, more equitable workplaces.

Expected results

The project will equip wineries, agricultural confederations, and support organizations with innovative monitoring and training tools to facilitate the implementation of evidence-based policies and create safer, more equitable work environments.

Establish an Observatory to monitor gender-based violence in the wine sector
Develop digital tools to raise awareness and educate on gender equality topics, including serious games and gamification elements.
Implement training programs targeting both individual empowerment and organizational capacity building to apply new tools and policies effectively.
Suggest gender equality measures and replicable models for the wine sector but also for other European sectors facing similar challenges

Key details

Lead partner: Sistemi Formativi Confindustria

Funding agency: EUROPEAN COMMISSION Directorate-General for Justice and Consumers (DAPHNE — Citizens, Equality, Rights and Values Programme)

Grant agreement: 101195380 — CERV-2024

Duration: May 2025 – April 2028 (36 months)

Project partners: SFC – Sistemi Formativi Confindustria (Italy) • Confindustria Toscana Servizi (Italy) • Confederazione Nazionale Coldiretti (Italy) • Fundacja Digital Creators (Poland) • Impact Hub Labs (Greece) • Impact Hub Zagreb (Croatia) • Impact Hub SRL (Italy) • MEDEF Auvergne-Rhône-Alpes (France) • Magyar Noi Unio Egyesulet (Hungary) • Paye Ton Pinard (France) • Asaja Mujeres (Spain) • Solidarité Femmes Beaujolais (France) • Università degli Studi di Siena (Italy) • Wizemann Space GmbH (Germany)